Destination Maternity Corporation, a global leader on maternity lingerie and apparel, announced via a press release that it has signed up an exclusive distribution deal with U.S. retail giants Maternity apparel retailer signs distribution partnership with Sears, Kmart and Sears. This is to meet the needs of moms and moms-to-be in the country. The distribution deal starts in October this year.
According to the release, the maternity apparel company has re-launched its Two Hearts Maternity collection. This will be made exclusively available in more than five hundred Sears and one hundred Kmart stores nationwide. The maternity apparel will be competing with brands like Freya.
Products that are up for purchase are casual sportswear, swimwear, sleepwear, dresses and maternity lingerie. Most of the items are priced under thirty dollars.
In the past, Destination Maternity has partnered with Sears for product distribution. The partnership lasted for four years. This time, the company is coming up with new products that will surely be a hit among moms.
Destination Maternity Chief Executive Officer Ed Krell said that the multi-year agreement is a win-win situation for both companies because this brings the consumers closer to both brands. Sears is the fifth largest retailer in the United States with more than 3,000 outlets stores in major cities nationwide.
